Advising the next generation of business builders and buyers, from acquisition to exit.
Your M&A guides from first search to final signature.
Deal Friction Flow
Groundswell is built around what drives the ETA community: strategic guidance, straightforward answers, and clear paths to closing. We know the ecosystem, we speak the language, and we see the waves. Bring complex deals into focus, build momentum naturally, and advance every step of the way with purpose.
This is deal-making done right.
Years of Experience
20+
Billion in Transactions
50+
Articles
Keeping you up-to-date on all things ETA.
👋 Hey There
We believe great client relationships lead to better deals. That's why we focus on exceptional client service aimed at building long-term relationships and lasting partnerships. Premium services delivered with a down-to-earth approach: pretense-free, rigamarole-light, and ego-optional.
We’re responsive, proactive, and pretty fun to hang out with.
Just ask our clients / surf buddies.