Privacy Policy

1. Introduction

This Privacy Policy describes how Groundswell ("we," "us," or "our") collects, uses, and shares information about visitors to our website (the "Site"). By using the Site, you agree to the collection and use of information according to this policy.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide, including:

  • Name and contact information through our contact forms
  • Email addresses for newsletter subscriptions
  • Any additional information you choose to provide in message fields
2.2 Information Automatically Collected

We automatically collect certain information when you visit the Site:

  • Usage data through Google Analytics 4
  • Browser type and version
  • Operating system
  • IP address
  • Time and date of visits
  • Pages viewed
  • Referring websites
2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

3. How We Use Your Information

We use the collected information for:

  • Responding to your inquiries
  • Sending newsletters and updates you've requested
  • Improving our Site and services
  • Analyzing usage patterns
  • Marketing and promotional purposes
  • Legal compliance

4. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information with:

  • Service providers who assist in our operations (e.g., email marketing platforms)
  • Law enforcement or other parties when required by law
  • Professional advisors such as lawyers, accountants, and insurers

5. Third-Party Services

5.1 Analytics

We use Google Analytics 4 to analyze Site usage. Google Analytics collects information through cookies and may transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.

5.2 Marketing Automation

We may use marketing automation platforms (e.g., Mailchimp) to manage email communications. These services may collect and process personal data according to their own privacy policies.

6. Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Your Rights and Choices

7.1 California Residents (CCPA Rights)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

  • Know what personal information is collected, used, shared, or sold
  • Delete personal information held by businesses
  • Opt-out of the sale of personal information
  • Non-discrimination for exercising their CCPA rights

To exercise these rights, please contact us using the information provided below.

7.2 European Residents (GDPR Rights)

Under the General Data Protection Regulation (GDPR), individuals in the European Economic Area have the right to:

  • Access their personal data
  • Correct inaccurate personal data
  • Request erasure of personal data
  • Object to processing of personal data
  • Request restriction of processing
  • Data portability
  • Withdraw consent

To exercise these rights, please contact us using the information provided below.

8. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10. Contact Information

For questions about this Privacy Policy or our privacy practices, please contact us at [contact information].

11. International Data Transfers

If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

12. Retention of Information

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Questions? Get in Touch.